Color guide · Red colors

Red Color

Pure CSS red uses the maximum red channel with no green or blue. That makes it useful for a clear accent, but saturation is not the same as readable contrast. Decide what red means in your layout before repeating it across unrelated elements.

An unmistakable accent with a demanding contrast pair#FF0000CSS keyword: red

Red color codes

HEX#FF0000
RGBrgb(255, 0, 0)
HSLhsl(0, 100%, 50%)
CSS keywordred

RGB values use the 0–255 scale. HSL values are rounded to one decimal place for display. CSS Color: named colors ↗

The name & the reference

What makes red interesting?

The CSS keyword red is exactly #FF0000. In living plants, some red tones come from anthocyanin pigments; the Smithsonian discusses their role in strawberries and autumn leaves. An RGB primary on a display and a pigment in a fruit are different ways of producing a visual red.

Read the reference: Smithsonian: what makes things blue ↗

Things with red tones

These illustrated references explore a color family. Objects vary; none is a claim of an exact #FF0000 match.

Illustrated placeholder · image coming later

Strawberry-inspired color

The ripe surface has highlights, seeds and shadows rather than one uniform red.

Illustrated placeholder · image coming later

Autumn leaves

Some leaves develop red pigments as their seasonal chemistry changes.

Illustrated placeholder · image coming later

Red fabric

A strong textile accent can remain visible even when the rest of a composition is subdued.

Ideas for using red

01

Interfaces

Keep error red separate from promotional red. Add a message or icon to explain each state.

02

Games

Use a red accessory to distinguish a character, while keeping health warnings visually separate.

03

Posters

Try a small red area against ivory and charcoal. Let the larger neutral areas do most of the reading work.

Watch out: White on pure red falls below the normal-text AA threshold. Measure the label instead of assuming a familiar red button is readable.

Tints, shades & companion hues

These tints and shades are simple sRGB channel mixes with white or black. They are useful starting points, not perceptually equal steps or guaranteed accessible pairs. Select a swatch to copy its hex code.

Hue companions

Calculated in HSL with the same saturation and lightness. Complementary and analogous colors suggest hue relationships; they do not promise contrast.

Palettes featuring red

See the palette at work

Palette preview studio

Compare two colors →

Try a website, a game scene, a poster or a room. Pick a role, then select a swatch to repaint it. These are schematic design previews, not rendered materials or a game engine.

Text is automatically chosen as black or white for opaque preview surfaces. This does not certify your exported palette for every use.

Color & craftStories · Studio
A thoughtful starting point

Make something worth exploring.

A clear reading surface, one useful accent and room for the details.

Explore the collection →
Design notesNew ideasSmall details

Try it in context

Live design & contrast preview

Change the surface and text independently. The text result uses opaque sRGB colors; it does not evaluate your entire page.

5.25:1 · AA normal text

AA normal text needs 4.5:1; AA large text needs 3:1. Large text means at least 18 pt, or 14 pt bold. Ratios are assessed before rounding. This is a text check, not a complete accessibility audit. W3C: understanding text contrast ↗

A little color goes a long way

Your next good idea

Try a readable heading, a short paragraph and a clear action on this surface.

Example action →Static design sample · use the controls to change it

Questions about red

Can red communicate an error on its own?

No. Pair the color with a message, symbol or other visible cue.

Will this look the same in print?

No exact print match is promised. Paper, ink, color profiles and lighting affect the result. Use a physical proof when a precise material match matters.

Can I use these codes in a website or game?

Yes. Copy the exact code, give it a clear role in your palette and test text contrast. Add labels or shapes when color communicates important information.

Keep exploring

Explore red colors →

A color name is a starting point

Digital codes describe sRGB colors. Natural objects, paint, ink and screens can look different under different lighting or calibration. Visual references illustrate color families rather than exact measured matches. Placeholder illustrations are clearly labeled. Design ideas are suggestions, not universal claims about emotion or culture.

Pick colors from an image · Convert a color · Check a complete text pair · Suggest a color guide