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Profit Margin & Markup Calculator

Compare profit margin and markup or find a selling price for a target gross margin.

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1. Set up your calculation

Gross margin is profit divided by selling price; markup is profit divided by cost. These are different percentages. Only the entered cost is included; net profit requires overheads, fees and taxes too.

2. Review & use your result

Review the example inputs, then use calculate profit.

Report / export preview

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Using Profit Margin & Markup Calculator

Compare profit margin and markup or find a selling price for a target gross margin.

Enter calculation and cost per item. Try the example to see the format.
Calculate profit and review the result, including the assumptions shown below the inputs.
Copy, download or print your result. Editing an input clears the previous result.

Example

The included example: Selling price — 100.00; Profit per item — 40.00.
Change the inputs and generate a new result to compare it.

Questions & answers

How do I use this tool?

Compare profit margin and markup or find a selling price for a target gross margin. Load the editable example, replace its values and use the main action button.

What should I check before using the result?

Are my entries saved?

Processing runs in your browser without a tool account or saved history. Download your result to keep a copy. Website advertising follows our privacy information.

Can I export or print it?

Copy and file download are available after generating a result. Print produces a clean copy of the visible result; use your browser’s Save as PDF option if needed.

Why are margin and markup different?

They divide profit by different bases: margin uses selling price, while markup uses cost. A cost of 60 and price of 100 gives 40% margin and approximately 66.67% markup.